A few years back, when you typed in “plus size fashion” into google, the clothing that would pop out would be suitable strictly for eccentric grandmothers and all those kooky aunts with dozen of dressed up cats. Those were most certainly the darkest days for every girl size 16 and up. The ones that were lucky enough to be on the golden middle between regular and plus sizes would sometimes manage to dig out something for themselves in the collections which the designers intended to look baggy or oversized. Full figured ladies were the main target of discrimination in the fashion industry for a long time. It was more than once that some of the high end designers declared that fashion is not meant for overweight women, because it doesn’t look good on them. Their style was neglected and they were condemned to wearing unfitting clothes.

Thankfully those days are now behind us. It’s not clear on how this occurrence came to happen, whether it was simply the demand of the market or was it actually a designers whim, we don’t know, and we’re not asking, because whatever it was, it saved a lot of plus size closets and gave a new boost of confidence to a lot of curvy ladies. This new revelation also brought new and interesting brands to the market, as well as freshened up some of the established brands with a new line for full figured women.

The plus size industry also expanded on the media part of the business. A whole new range of curvy bloggers and websites emerged from the shadows of the world wide web. Curvy women have seized a place for themselves in the fashion industry, and finally shown that they can be stylish and sexy as every other size 0 fashion blogger. Some of the bloggers and models that have made a name for themselves even succeeded in launching their own line of clothing separately or for one of the major brands in that industry. Here are some of the more popular names: Tess Holliday, Nadia Aboulhosn, Nicolette Mason, Ashley Graham, Chastity Garner, Gabi Gregg, and many, many more. The fashion industry has surely changed for the better, and we are keeping our fingers crossed that it resumes in that direction.